The Five Principles of Customer Relationship Intelligence
How contract, billing, and customer data can work together to increase your “Return on CRM”
There’s a hole in your CRM.
Some really important information about your existing customer relationships is missing from your CRM. It’s a big gaping hole in your knowledge that if you fix, will help you retain and grow the 20 percent of current customers that account for 80 percent of future profits.
Because valuable information about your customers just isn’t there:
- What they’ve purchased, and what they’ve paid for
- Discounts and pricing in effect
- Key dates and triggers
- Terms and conditions
- Details about compliance
For many companies, 80% of next year’s revenue comes from existing customers. Don’t treat them like strangers.
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“Pramata is the cornerstone of our global contracts management program, and our global contracts management system is key to centralized operations and management.”
- Chris Courts, Assistant General Counsel, Novelis