BEYOND BI AND BPM — THIS IS CRI

Your business intelligence (BI), business process management (BPM), billing and support systems are good at what they do. Yet they operate mostly in isolation. That limits their ability to produce actionable insight from complex, highly negotiated and subject-to-change customer contracts.

Pramata doesn’t replace those systems, nor is it a CRM platform. We call it customer relationship intelligence (CRI)—an innovative approach that bridges the information gaps inside your current technology infrastructure. We synthesize critical data from multiple sources and deliver a simplified, accurate view to everyone involved in the customer relationship.

Corporate leaders with an eye to true digital transformation see an investment in complete, current and accurate CRI as a huge step toward cross-departmental collaboration and significantly increased customer value. That’s why some of the most recognizable companies in telecom, pharma, enterprise software and manufacturing across the Fortune 2000 partner with Pramata to empower not only business performance efforts, but Sales Effectiveness and Contract Management as well.

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