Anyone who’s ever spent hours hunting through a spreadsheet-based “system” for a vital piece of contract information – or even through a stack of six-inch binders (there are still some of those around!) – knows how frustrating and inefficient that process can be. Businesses have made great strides in consolidating and automating their data flows in all corners of the organization, but when it comes to managing their commercial relationships, digital transformation still has a long way to go.
So what’s the current state of play? Given the inherent complexity of managing these relationships, where do companies experience the biggest challenges? How are they tackling them? Sometimes the quickest way to get a fix on a business challenge is simply to ask the decision-makers who deal with it day in, day out, and that’s what Pramata just did in our new survey: 175 Enterprise Execs Weigh In on Managing Complex Commercial Relationships.
The study throws new light on some important questions, including:
- How does the complexity of commercial relationships influence strategies for managing them?
- What are the main pain points in selling, onboarding and retaining customers?
- What initiatives do leaders in IT, sales and finance expect to focus on in the next 12 months?
Check it out for a quick overview of the strategies that companies are adopting now to manage and leverage some of their most valuable information assets.
If you’d like to learn more about the many ways that Pramata can help you maximize the value of your organization’s complex commercial relationships, visit our Resource Library of educational content.