I was talking with a prospect the other day about one of my favorite topics—commercial relationships and the challenge so many large B2B companies have in managing the complexity of them. I said it’s this complexity that really ties the hands of your sales teams to drive revenue—and worse yet, it can make it really hard for customers to do business with you. “Yes!” she said. “We hear that all the time. That we’re hard to do business with!”
I’ll go out on a limb and guess other companies out there have heard it, too.