Focus your team on these three considerations, and you’ll help them prioritize their renewal effectiveness efforts and drive the greatest impact in the next 90 days.
I was talking with a prospect the other day about one of my favorite topics—commercial relationships and the challenge so many large B2B companies have in managing the complexity of them. I said it’s this complexity that really ties the hands of your sales teams to drive revenue—and worse yet, it can make it really hard for customers to do business with you. “Yes!” she said. “We hear that all the time. That we’re hard to do business with!”
I’ll go out on a limb and guess other companies out there have heard it, too.
Fun fact: Every day I have an internal conversation about the acceptable number of carbs I can consume and still claim to be “eating keto.” (It varies depending on stress level.) I’m sure everyone has their own “acceptable” debates …