Director of Demand Generation/ABM
Based in Kansas City or San Francisco. This is not a remote position.
Pramata has combined cloud-based software and precision managed services to create and deliver an innovative solution that fills a long-standing gap within the broader quote-to-cash ecosystem. Some of the largest B2B enterprises in telecom, colocation and tech are maximizing customer lifetime value by dramatically improving install base selling and helping account management teams achieve account revenue plans.
About the role
The Director of Demand Generation/ABM role at Pramata is a unique opportunity for an experienced marketing leader to help strengthen and grow demand and revenue marketing efforts within a clearly defined enterprise target. This requires close collaboration with our sales team and executive leadership to achieve a highly specialized and coordinated account-based marketing strategy. We’re talking about fishing with a spear not a net; and landing large, highly profitable fish.
The right candidate will be self-motivated and entrepreneurial-minded—having experience in strategic planning and team leadership, but also willing to take a hands-on role in executing the plan as Pramata continues its rapid growth phase. This is an exciting opportunity to refine and build upon a high-functioning demand generation engine, and have direct impact and shared ownership over revenue goals and year-over-year corporate growth.
The ideal candidate will:
Focus in on the right accounts within our defined market, identify key contacts within those accounts and execute a personalized, targeted ABM effort to effectively move these accounts through the entire sales funnel—from MQL to closed/won
Partner closely with sales executives on an ongoing basis to build individualized ABM campaigns and actively drive Post Stage 0 nurture efforts
Manage demand generation campaign strategic planning, including industry events, email nurture, digital advertising, and business development (BDR) cadences and campaigns
Directly manage Market Research and Business Development team members, guiding their day-to-day work and providing career development and leadership
Fluently navigate and manage the use and maintenance of marketing automation systems, including SalesLoft, Salesforce, Pardot, and Terminus
Provide executive-level reporting on campaign progress, metrics on lead generation efforts, cost per lead, etc., on a regular basis
Identify, plan and attend industry events on behalf of Pramata, partnering with sales to ensure successful execution and follow-up
Internalize and understand the Pramata value proposition and supporting messages, working closely with Content Marketing & Creative team to ensure alignment between campaign plans and creative content
Vertical or specialized market focus
Account-based marketing (ABM) planning and execution
Proven collaboration with sales
Experience working with and/or managing business development reps or teams
Marketing automation + Salesforce proficiency
Strong project and program management skills
Highly organized with keen attention to detail
Industry event planning and attendance
Self-motivated, creative thinker and entrepreneurial spirit
Experience working for a start-up or early-stage company is a plus
Click on the button below to apply. Please attach your resume and indicate the role you are interested in and why you are seeking a new opportunity at this time. Thank you and we will look forward to reviewing your credentials.