Enterprise Executives Study on Complex Commercial Relationships

Large Organizations Pursue New Opportunities to Propel Revenue

Despite a variety of approaches and initiatives over the years, large organizations still struggle to realize the full value of their complex commercial relationships. Where do their relationship management efforts stand now? How are these organizations tackling the challenges? We asked 175 leaders at large businesses across a range of industries, including finance and insurance, manufacturing, high tech, and professional services. Their answers are a must-read for anyone charged with managing commercial relationships and maximizing their value. Download the survey report to learn:

  • Why these execs see complex commercial relationships as an underutilized resource for revenue improvements
  • Where enterprises experience their biggest challenges in selling, onboarding and retaining customers
  • Which relationship management initiatives top the agenda for sales, finance, and IT teams in the near term.

Download the e-paper

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