5 Principles of Customer Relationship Intelligence

THERE’S A HOLE IN YOUR CRM.

Some really important information about your existing customer relationships is missing from your CRM. It’s a big gaping hole in your knowledge that if you fix, will help you retain and grow the 20 percent of current customers that account for 80 percent of future profits.

Because valuable information about your customers just isn’t there:

  • What they’ve purchased, and what they’ve paid for
  • Discounts and pricing in effect
  • Key dates and triggers
  • Terms and conditions
  • Details about compliance

For many companies, 80% of next year’s revenue comes from existing customers. Don’t treat them like strangers.

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