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For Big Enterprise New Revenue and Profit Will Come from Existing Customers

In this latest HBR paper you will learn why in order to drive new revenue and profit from your customers, you must bridge the gaps in your customer lifecycle processes and systems including ERP, CRM, CPQ, CLM and billing systems. You must also expand your cross-organizational sales, finance and business team's visibility into complete and actionable views of your key customer information. Digital age innovators understand why technology alone cannot solve the problem. In the HBR report you will learn:

  • How enterprise sales, finance, and legal teams can fix gaps in their customer lifecycles that lead to millions in new revenue

  • How large customers are now using contracts as their single source of truth

  • Why creating a 360 degree of the enterprise can boost sales capabilities and operational efficiency