For telecom, the shift is on to new products and solution-oriented sales models. Of course, while you’re making the transition, retention of high margin legacy products and customers is a critical focus. To fully leverage this requires getting more out of your existing install customer base. More upsells. More retention. And more profitability. Unfortunately, selling to your install base is typically much, much harder than selling to a net new customer.
Most companies have grown via acquisition, leading to fragmented and redundant systems—and the data they contain—spread across multiple business units and divisions. This causes confusion and poor visibility into key commercial relationship data for sales, finance and legal teams alike—and puts customer retention and the recurring revenue it brings at risk.
Pramata centralizes and operationalizes the information locked in disparate systems and complex contracts. With one accurate, complete customer profile, your teams have the intelligence needed to:
Build a foundation for solution selling that enable sales, pricing, sales ops and marketing teams with a full view of the customer relationship
Consolidate multiple acquisitions by creating a centralized platform for commercial relationship data and operations that drives downstream processes
Streamline outdated, manual processes while reducing costs and risk across the organization