Most business leaders can trace the root source of revenue leakage to this:
Not capitalizing on the full value of existing contracted commercial relationships. That includes the financial value within relationships today, and perhaps more importantly, the customer lifetime value.
What causes these fractures in your existing revenue pipeline?
An inability to see and act on the right information at the right time.
When your sales and finance teams lack a complete understanding of contracted relationship details, it leads to inaccurate billing, poorly executed renewals, delayed revenue and more. Missed price increases, over- or under-servicing customers, haphazard SLAs, and over-discounting—these are just some of the common areas of your relationships where revenue leaks happen.