Gartner just published their Hype Cycle for CRM Sales and we’re happy to share the news that Pramata is listed among the sample vendors. According to the good folks at Gartner, the Hype Cycle is intended to help buyers assess the relative maturity and impact of various technologies.
Pramata is listed under a new division within CRM Sales called Recurring Revenue Management, which was given a high benefit rating and a prediction of widespread adoption over the next 5-10 years. The author, Tad Travis, said “recurring revenue technologies have a high benefit rating because they provide strong opportunities for revenue growth at decreasing operational costs.”
The companies we talk with understand this at a DNA level. They know that a significant portion — in some cases the majority — of their future revenues will come from current customers. They’re focusing on delivering greater value to these customers, cultivating satisfaction and loyalty along the way. Doing so requires a deep and up-to-date understanding of the entire customer relationship, and processes and solutions to ensure every person is seeing the same information at the same time.
It’s interesting that this is the first year recurring revenue management is included in the CRM Hype Cycle. We’re delighted to be included in it, and especially pleased the conversation about doing more to help B2B companies keep and grow their current customers is attracting the attention it deserves.