Are you spending too much time chasing customer data, too little time selling?

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Getting more and better intelligence about your customer relationship is the Holy Grail for sales and sales operations.  Sometimes they resort to manually intensive methods to get it.  Yet asking a sales person to decipher all the pages in contracts and associated documents, and to reconcile them with data from billing and CRM solutions, is an incredibly inefficient use of highly skilled resources.

Spend 1:47 of your time checking out this quick video interview with Pramata co-founder and CEO, Praful Saklani, to find out how to solve the problem efficiently, and to improve the effectiveness of sales teams in the process.