Pramata To Sponsor Harvard Business Review Webinar on Keys To an Effective Data Strategy for Revenue Growth

BRISBANE, Calif.— April 4, 2017 — Pramata, the customer digitization company, today announced it’s sponsoring a Harvard Business Review webinar on April 18, 2017, which explores the keys to an effective data strategy for revenue growth.  The webinar, featuring Thomas Davenport, professor of Information Technology and Management at Babson College, director of Research at the International Institute for Analytics, senior advisor to Deloitte Analytics, and best-selling author of Competing on Analytics and Analytics at Work, will discuss the significance of having a clear enterprise data strategy and being able to execute on it. Davenport will share key insights from his HBR article published in the May-June 2017 issue, “What’s Your Data Strategy?,” and how companies across industries can apply a framework for building a robust data strategy.

In conjunction with the webinar, Harvard Business Review Analytic Services today released a whitepaper sponsored by Pramata entitled “Driving Revenue and Profit from Customers In The Digital Age” that is available on

Today’s enterprises are navigating a deluge of data, and are finding that it’s becoming critical to their growth and success to be able to digitize, consolidate, organize, manage and maintain data. However, even with a data-management system in place, the vast majority of companies are falling behind in their ability to synthesize and gain actionable insights from their own data.

On average, less than 50 percent of structured data is used in making decisions — and less than one percent of an organization’s unstructured data is analyzed or used at all. More than 70 percent of employees have access to data they should not, and data breaches are common. Rogue data sets propagate in silos, and companies’ data technology often can’t manage everything.

On April 18, join thought leaders on data and analytics for an informative and engaging webinar outlining what the challenges are and how to meet and overcome them. During the webinar, learn how to implement an enterprise-wide data strategy that can be applied across industries and levels of data maturity. Additionally, discover how a successful data strategy should:

  • Balance offense and defense

  • Provide both control and flexibility

  • Permit both a single source of the truth and multiple versions of the truth

The webinar will be held on Tuesday, April 18 at 9:00 am PDT / 12:00 pm EDT.

About Pramata

Headquartered in Brisbane, Calif. with offices in Kansas City and Bangalore, Pramata provides customer digitization solutions to Fortune 1000 companies that increase revenue and profits while reducing leakage and regulatory risk. World-class brands including CenturyLink, Comcast Business, FICO, HPE, NCR, Medtronic and Truven IBM have chosen Pramata’s uniquely innovative and highly sophisticated platform to grow value throughout the customer lifecycle and position themselves for future business transformation.