The Pramata next-gen platform gives companies the power to use AI-driven contract management to solve business-critical challenges—like stopping revenue loss, reducing vendor costs, accelerating the contract lifecycle and ensuring compliance.
Pramata is looking for a Digital Marketing Manager with a strong background in B2B and Contract Management marketing to create, manage and optimize integrated digital campaigns across paid and owned channels. This is a high-impact role that will support and manage a wide range of digital marketing initiatives.. The ideal candidate is an experienced, proactive marketer who thrives on collaboration, has a strong creative and analytical mindset, and isn’t afraid to jump in wherever needed.
This is a hands-on, strategic role for someone who thrives in a fast-paced environment, blends creativity with analytics, and understands persona-based digital marketing in the competitive B2B SaaS and contract management technology world. This role requires strong organizational and communication skills, being comfortable with self-directed work, and a willingness to be hands on and learn various Marketing tools and functions as necessary. This is an exciting opportunity to be an integral part of executing our go-to-market strategy as Pramata continues its rapid growth phase.
Key Responsibilities:
- Develop & execute integrated digital marketing strategies across all channels to align with brand and business goals.
- Develop and execute email marketing strategy including inbound, nurture, and promotion with audience segmentation.
- Develop and implement social media strategies to enhance brand awareness and engagement across LinkedIn, X, YouTube, and potentially others.
- Strategize, execute, and optimize paid ad campaigns across platforms like Google Ads and LinkedIn.
- Partner with Brand, Sales, Product and Customer Success teams to align promotions and messaging.
- Monitor and analyze performance to maximize ROI based on campaign results.
- Track key performance indicators (KPIs) to measure marketing success.
- Collaborate with RevOps to improve marketing reporting in both Salesforce and Account Engagement (Pardot) .
- Stay current on digital trends, emerging technologies, and best practices in personalization, cross-channel consistency, customer identity and experience management.
What You Bring:
- B.A / B.S degree or equivalent experience
- 3-5 years of experience in a B2B Enterprise SaaS digital marketing role
- 1-2+ years of experience in the Contract Management/Legal Tech Industry
- Expertise in email, social, and paid media channels (Google Ads and LinkedIn)
- Hands-on experience planning, executing, and optimizing digital marketing campaigns or projects
- Understand full funnel marketing and how different marketing channels & tactics work together to drive a prospect through to conversion.
- Proficiency with: Salesforce, Account Engagement (Pardot), Google suite, Microsoft Office, LinkedIn, Google Ads, GA4, WordPress, etc.
- Data-driven mindset with the ability to interpret metrics, KPIs, and adjust execution accordingly.
- Strong organizational and project management skills with the ability to work cross-functionally with creative, sales, and executive stakeholders.
- Excellent verbal and written communication, and decision-making skills
- Partner with the Senior Marketing Director & Director of Demand Generation to manage cross-functional initiatives and oversee campaign execution from start to finish
- Proven success operating in a fast-paced, high-growth environment, with a roll-up-your-sleeves attitude
- Be curious / go getter, continually looking for new opportunities to improve our marketing efforts
- Proven experience with leveraging AI tools in both professional and personal settings a plus
- Experience writing landing pages, emails, ads and more
To apply, please send your resume to hr-usa@pramata.com or apply via LinkedIn here.