DIGITAL TRANSFORMATION HAPPENS HERE

 

 

When your goal is a complete digital view of your customers,
there are three essential steps to turning raw data into valuable insight.

One

First, you extract all the critical intelligence from your customer contracts, SOWs and amendments.

two

Next, it’s about identifying the data you need from other business systems, such as billing, CRM and contract lifecycle management, to provide greater context to each customer relationship.

three

Lastly, you have to normalize these two streams of information into a single source of truth and assure the quality and consistency of this new digital insight.

 
"Digitization"
 

We call this vital process “digitization,” and it’s at the heart of Pramata’s value proposition to all of our customers.

 

WHY IT’S ESSENTIAL FOR MAXIMIZING CUSTOMER VALUE

 

 

There's a distinct process to transforming relevant raw data into actionable customer insight. For example, suppose your company wanted to quantify price change opportunities based on CPI and the potential amount of those increases.

Here’s how Pramata does it:

 
Pramata Process
 
 
 
Insight and Success

INSIGHT AND SUCCESS

In the case of digitization, the sum is truly greater than its parts. It isn’t enough to simply extract the existing data from contracts, when a new amendment or statement of work may change everything you know tomorrow.

It isn’t enough to pull up the current information within your billing or CRM system, because a side-by-side comparison with your contracts doesn’t tell the full story.

Only when these two data sources are synthesized and reconciled into the truest representation of your customer relationship—on an ongoing basis—can your sales, finance and legal teams act on that insight with full confidence and a much higher rate of success.

 
 

CONTINUE THE STORY

Keep your customer knowledge central and secure.