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Pramata Names Former Salesforce VP John Serdinsky as Its First Chief Customer Officer

Serdinsky will oversee the company’s onboarding and customer success programs with a focus on helping Pramata users gain deeper value from the contract management platform

San Francisco, Calif., April 11, 2023Pramata, the leading end-to-end contract management solution provider, announced today it has named John Serdinsky as its first Chief Customer Officer. Serdinsky will be part of Pramata’s leadership team and responsible for the company’s onboarding and customer success initiatives. He will be focused on developing and implementing programs that enable Pramata users to achieve fast value and go deeper into the platform’s contract management solution, ensuring they gain maximum value from their CLM investment. 

The contract management industry has hit an inflection point. According to a recent Forrester Consulting study commissioned on behalf of Pramata, more than a third of the CLM technology decision makers surveyed said their current CLM solution provider failed to deliver adequate customer support. Nearly 40% claimed their solution took too long to deploy and another 34% said their solution took too much effort to maintain. 

To address the industry’s biggest challenges, Pramata has taken a radically simple approach to contract management – offering a proven solution that empowers the entire business for less than the cost of a full-time employee. Unlike most overly-complicated CLM solutions, Pramata is designed to improve efficiency, enabling contract management professionals to stop being the “corporate librarian” and, instead, focus on driving real value and fast ROI, through adoption of the CLM platform across the organization.

The addition of a Chief Customer Officer to its C-suite will further advance Pramata’s goal of building a community of contract MVPs who are able to drive critical business outcomes – shifting the in-house counsel team from a support role to a primary driver of the business. 

“Contract management professionals need tools that provide complete visibility into contract data so that they can protect revenue and accelerate contract creation and renewal responsibilities, as well as manage vendor costs and contract terms. They want uncomplicated solutions that are easy to get up and running without completely exhausting their technology budget,” said Praful Saklani, founder and CEO of Pramata. “As a former Pramata client, John knows the value of our solution better than anyone. He understands what contracting teams across legal, sales, and operations are up against and has firsthand experience leveraging Pramata’s solution to address the industry’s biggest challenges. When we decided to bring on a customer success leader, we knew it had to be John.” 

Prior to joining Pramata, Serdinsky served as the regional VP of Customer Success at Salesforce where he managed the full customer journey efforts and led the team responsible for onboarding and customer success programs. With more than two decades worth of leadership experience, Serdinsky’s professional tenure includes sales, marketing, and product development roles at various organizations, including CenturyLink and Qwest. 

“The contract management space is saturated with solutions that suffer from feature bloat with too many businesses paying way too much for CLM technology that is way too complicated. Pramata takes a completely different approach to contract management, delivering an easy-to-use and easy-to-budget solution that makes a serious impact on major business objectives,” said Serdinsky. “My firsthand experience as a Pramata customer is what drew me to the company. Its ability to quickly deliver value and scale without heavy lifting on the user-side is a game changer for our industry. As the Chief Customer Officer, I can’t wait to connect with Pramata customers and show them just how much they can do with our solution. It’s an amazing product that has been built by an amazing team.”

About Pramata

Pramata makes contract management radically simple. With Pramata’s end-to-end solution, legal teams can easily and accurately manage the entire contract lifecycle – from request to renewal. Pramata does the heavy lifting to give companies the precise contract insights they need and help legal teams provide unparalleled value to the business. For more information, visit: www.pramata.comLinkedInTwitter.

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Media contact:
Lauren Ruff