Why is your customer lifetime value falling short of expectations?


Every time you sign a new deal, there is a customer lifetime value (LTV) expectation tied to that relationship. Too often, actual lifetime value falls short. Account revenue plans aren’t achieved due to missed revenue commitments, inaccurate billing, missed price increases or customer churn.

Install base sales and upside lift do not grow at the rate you expected because of factors like missed upgrades or expansions, poor renewal negotiations or excess price compression.


Relationships are constantly changing

Your install base account terms can change daily—new customer orders or renewals, amended contract or pricing terms, or the complexities from a company acquisition. The result? Hundreds of people across your organization are making misinformed decisions at key revenue moments that directly influence LTV.


Pramata will help you maximize LTV



Ensure a greater achievement of your expected revenue plans from the install base, reduce revenue and account churn, and reduce over- and under-billings.



Your selling teams can identify prime white space, negotiate stronger renewals and increase upside lift.


The Commercial Relationship Baseline:
Critical for LTV, Impossible to Manage

In enterprise B2B organizations’ quest to keep, sustain and grow their install base, there is a critical missing link—the Commercial Relationship Baseline. The Baseline is the essential foundation for improving install base selling and achieving account revenue plans.

Only Pramata can create and maintain a Commercial Relationship Baseline related to each of your customers with ongoing precision. The Baseline is updated daily as new transactions, customer change requests, and product changes take place. Pramata’s solutions leverage the Baseline to ensure your teams are always making decisions and taking action based on what is true right now for each customer relationship.  


With the Baseline you will always know for each customer:

Products, Services & Pricing
Key Dates
Commercial Terms
Related Entities


This is how we do it

Pramata creates and maintains the Commercial Relationship Baseline with our unique purpose built AI-technology stack deployed by a managed services team of data scientists, commercial experts and attorneys.

It works like this:

Pramata’s solutions take in the entire history of customer relationships (MSAs, orders, contract amendments, SOWs and more), remove duplicates, split files, identify missing documents, and convert into an OCR format



Organize the changes, amendments and other actions in a logical hierarchy to determine the order of precedence, and extracts the most up-to-date information

Identify and normalize nomenclature and language inconsistencies across the commercial relationship documentation into a common interpretation and format.



Transform contractual information into a commercial baseline by mapping products to commercial terms, related entities and pricing.

Organize the information into a hierarchy of customers, entities, products and services owned, and product and service level pricing, operational, and legal terms.



The Baseline is then mapped to the actual transactions within your billing system to help you stop losing revenue to billing errors. Or mapped to your sales CRM to identify whitespace opportunities, accelerate deals and improve renewal strategies.

Sound too good to be true? Let us show you!